Independent planning guide

Commercial Signage Glossary

Understand common commercial signage terms covering channel letters, monument signs, illumination, fabrication, installation, quotes and digital displays.

Sign types

Cabinet or lightbox sign
An enclosed sign body with an illuminated or non-illuminated face.
Channel letters
Individually formed letters or logos, often internally illuminated and mounted directly or on a raceway.
Monument sign
A low freestanding sign supported at or near ground level, commonly used at property entrances.
Pylon sign
A taller freestanding sign mounted on one or more poles or a structural support, intended for longer-distance visibility.
Electronic message centre (EMC)
A programmable exterior display that changes text or graphics electronically.
Wayfinding sign
A sign that helps people navigate through a property or building.

Fabrication and mounting

Raceway
A narrow mounting enclosure that can hold wiring and support channel letters, reducing the number of wall penetrations.
Backer panel
A panel installed behind letters or a logo for support, contrast or visual organization.
Return
The side wall of a channel letter.
Face
The visible front surface of a sign or letter.
Halo illumination
Light directed behind a letter or logo to create a glow on the mounting surface.
Direct or face illumination
Light emitted through the front face of a sign element.

Project and quote terms

Site survey
A visit or documented review used to confirm dimensions, surfaces, power, access and installation conditions.
Shop drawing
A detailed drawing showing proposed dimensions, materials, colours, construction and installation details.
Authority having jurisdiction
The local body responsible for interpreting and enforcing applicable requirements.
Allowance
A provisional budget amount for work that is not yet fully defined.
Exclusion
Work, material or responsibility specifically left out of a quotation.
Change order
A documented change to the agreed scope, price or schedule after the original agreement.

Digital signage terms

Content management system (CMS)
Software used to schedule and publish content to one or more displays.
Media player
Hardware or embedded software that receives and displays digital content.
Nit
A unit of display brightness. Outdoor and window-facing displays generally need different brightness planning than indoor screens.
Total cost of ownership (TCO)
The purchase price plus software, installation, support, energy, content and replacement costs over a defined period.